Gold Lion - Cannes
Best Integrated Campaign
Cancer Research UK Integrated Campaign
ECD, OgilvyOne UK
Thanks to the support from CRUK, many people with cancer who should not have survived are still here. We used this simple and powerful insight to create a multi-touchpoint campaign. Results were as powerful as the message:
• TV generated 25% more donations vs previous year
• Online banners reached their donations goal in half the estimated flight time.