Finalist - Midas Awards
Financial Campaign
MassMutual Retirement Augmented Reality App

MassMutual Retirement Augmented Reality App

ECD, Primacy
Millennials do not think about retirement. So to give them a glimpse of the need to save for the future, this Augmented Reality app works like a Time machine, aging them, so they can see what the future holds (and why they need to save for it.)